Q4 just exposed every leak in your digital funnel. Ready to fix it for Q1 2027?

NEW YEAR.

NEW YEAR.

NEW STANDARD.

NEW STANDARD.

(NOW BOOKING Q1 2027)

Q4 shows you where your site, your customer journey and your workflows fall short. Our books are open for Q1 2027.

Book a Q4 Review

Book a Q4 Review

Or talk to us about Q1

(THE STANDARD, MEASURED)

37⁠%

Average uplift in conversion

92⁠%⁠+

Client retention

15⁠+

Years of commerce craft

WHAT

PEAK

EXPOSES.

Every November, the same questions come up. Peak shows where the platform, the journey and the relationship fall short.

(WHAT Q4 SHOWED YOU)

The site slowed down when it mattered most.

Traffic peaked and performance didn’t hold up. Every second of load time cost conversion at the moment it counted.

A simple change took a week.

The promotion needed to move and the platform couldn’t. A setup your team can’t change quickly costs you most in peak.

Conversion dipped just as traffic peaked.

A journey that converts fine in March can leak in November. Peak shows you exactly where.

Your agency didn’t see it coming.

Slow responses and no early warning. Peak is when you find out whether you have the right people around you.

(WHY JANUARY)

The quietest point in the year is the right time to rebuild.

Traffic settles, budgets reset and we all have time to think. Start in Q1 and there is the opportunity to plan, build, launch, iterate and settle in well before the next peak.

(JAN–FEB)

Plan

Plan

Discovery, your Peak Review findings and a clear roadmap.

Discovery, your Peak Review findings and a clear roadmap.

(MAR–MAY)

Build & enhance

Build & enhance

Platform, journey and performance work, built properly.

Platform, journey and performance work, built properly.

(JUN–JUL)

Launch

Launch

Live with time to measure, learn and refine.

Live with time to measure, learn and refine.

(AUG–OCT)

Settle in

Settle in

Optimise, load test and prepare for trading.

Optimise, load test and prepare for trading.

(NOV)

Peak, ready.

Peak, ready.

Black Friday 2027 on a platform that holds up.

Black Friday 2027 on a platform that holds up.

SELECTED

(WORK)

SELECTED

(WORK)

(STRATEGY. SYSTEMS. EXPERIENCE)

A connected approach to building digital experiences that work for the business, the people using them and the teams running them.

Strategy, systems and experience together as one connected process. Every layer, considered. Every detail, intentional.

A connected approach to building digital experiences that work for the business, the people using them and the teams running them.

Strategy, systems and experience together as one connected process. Every layer, considered. Every detail, intentional.

Strategy

Strategy

Thinking and planning that gives digital ambition direction.

Thinking and planning that gives digital ambition direction.

Digital strategy

Digital transformation

Commerce strategy

AI strategy

UX & Information Architecture

Technical strategy

Brand & Storytelling

Content Strategy

Creative strategy

Retail strategy

Campaign strategy

(STRATEGY. SYSTEMS. EXPERIENCE)

A connected approach to building digital experiences that work for the business, the people using them and the teams running them.

Strategy, systems and experience together as one connected process. Every layer, considered. Every detail, intentional.

A connected approach to building digital experiences that work for the business, the people using them and the teams running them.

Strategy, systems and experience together as one connected process. Every layer, considered. Every detail, intentional.

Systems

Systems

Frameworks, technology and infrastructure that make brands scalable and coherent.

Frameworks, technology and infrastructure that make brands scalable and coherent.

Brand systems

Design systems

Commerce platforms

Shopify & Shopify Plus

Craft CMS

Headless commerce

CMS Architecture

Integrations

CRM

Experience

Experience

Digital experiences that turn strategy into something people can see, use and believe in.

Digital experiences that turn strategy into something people can see, use and believe in.

Creative direction

UX & UI design

Website design

Brand & product expression

Ecommerce design

Campaign creation

Website development

Motion & animation

Conversion rate optimisation

(TRUSTED CLIENT PARTNERS )

“One of the best things is they come up with the ideas. It’s the fact that they’re driving the growth as well as us, and they’re not just sitting back and waiting for me to come to them”

Jack Sutcliffe

— Founder, Powersheds

“They helped us turn our vision into a premium online experience that reflects exactly where we want the brand to be: Elevated, refined and built for growth.”

Ed Bullock

— Founder, Samuel Windsor

“Honestly, feeling great. The team are brilliant and it’s such a weight off my shoulders knowing I can pass this to a team who totally understand the vision and are also executing it to such a high standard.”

Rheanna Sorby

— Creative Director, Seasonal Studio

“Working with COMMON on our new website has been a real pleasure. The team brought a can-do spirit, a thorough approach and genuine care for getting every detail right. The result is brilliant.”

Emmanuelle Moeglin

— Founder, Experimental Perfume Club

(TRUSTED CLIENT PARTNERS )

“One of the best things is they come up with the ideas. It’s the fact that they’re driving the growth as well as us, and they’re not just sitting back and waiting for me to come to them”

Jack Sutcliffe

— Founder, Powersheds

“They helped us turn our vision into a premium online experience that reflects exactly where we want the brand to be: Elevated, refined and built for growth.”

Ed Bullock

— Founder, Samuel Windsor

“Honestly, feeling great. The team are brilliant and it’s such a weight off my shoulders knowing I can pass this to a team who totally understand the vision and are also executing it to such a high standard.”

Rheanna Sorby

— Creative Director, Seasonal Studio

“Working with COMMON on our new website has been a real pleasure. The team brought a can-do spirit, a thorough approach and genuine care for getting every detail right. The result is brilliant.”

Emmanuelle Moeglin

— Founder, Experimental Perfume Club

(TRUSTED CLIENT PARTNERS )

“One of the best things is they come up with the ideas. It’s the fact that they’re driving the growth as well as us, and they’re not just sitting back and waiting for me to come to them”

Jack Sutcliffe

— Founder, Powersheds

“They helped us turn our vision into a premium online experience that reflects exactly where we want the brand to be: Elevated, refined and built for growth.”

Ed Bullock

— Founder, Samuel Windsor

“Honestly, feeling great. The team are brilliant and it’s such a weight off my shoulders knowing I can pass this to a team who totally understand the vision and are also executing it to such a high standard.”

Rheanna Sorby

— Creative Director, Seasonal Studio

“Working with COMMON on our new website has been a real pleasure. The team brought a can-do spirit, a thorough approach and genuine care for getting every detail right. The result is brilliant.”

Emmanuelle Moeglin

— Founder, Experimental Perfume Club

(TRUSTED CLIENT PARTNERS )

“One of the best things is they come up with the ideas. It’s the fact that they’re driving the growth as well as us, and they’re not just sitting back and waiting for me to come to them”

Jack Sutcliffe

— Founder, Powersheds

“They helped us turn our vision into a premium online experience that reflects exactly where we want the brand to be: Elevated, refined and built for growth.”

Ed Bullock

— Founder, Samuel Windsor

“Honestly, feeling great. The team are brilliant and it’s such a weight off my shoulders knowing I can pass this to a team who totally understand the vision and are also executing it to such a high standard.”

Rheanna Sorby

— Creative Director, Seasonal Studio

“Working with COMMON on our new website has been a real pleasure. The team brought a can-do spirit, a thorough approach and genuine care for getting every detail right. The result is brilliant.”

Emmanuelle Moeglin

— Founder, Experimental Perfume Club

For brands with a desire for more. The scale changes, the expectation of the work does not. If the work needs the thinking as well as the making, we should talk.

(WE WORK WITH)

Shopify brands
Complex businesses
In-house teams
Brands planning 2027

(NOT FOR)

Theme installs
Quick reskins
One-off campaigns
Production lines

(THE PEAK REVIEW)

BRING

BRING

BRING

BRING

US

US

US

US

YOUR

YOUR

YOUR

YOUR

Q4.

Q4.

Q4.

Q4.

Book a 60-minute Peak Review. Bring your numbers and the problems you hit. A senior strategist and a senior engineer will give you an honest read on what held you back and what to fix first.

You’ll leave with a short written summary. No obligation, and no pitch deck.

Book your Peak Review

We reply within one working day, from a real person. By submitting, you agree to COMMON using your details to respond to your enquiry.

(FAQS)

When could we start?

We are booking projects and retainers starting January to March 2027. Speak to us early to secure a January start.

Do we have to replatform?

No. Sometimes the right answer is a rebuild. Often it’s a focused set of fixes to the journey, performance or tooling. The Peak Review will tell you which.

Can you work alongside our current team?

Yes. We work with in-house teams and other specialists regularly.

What does it cost?

Every brand is different. After the Peak Review we’ll give you a clear scope and a fixed price or retainer proposal.

Book a Q4 Review

Book a Q4 Review

Book a review

Book a review