
(CRAFT CMS AGENCY · YORK, UK)
Craft CMS websites for teams that have outgrown WordPress. Designed, built and looked after by one team.
COMMON™ is a Craft Verified Partner based in York. We design, build and support Craft CMS websites for brands across the UK, from focused marketing sites to multi-site platforms and Craft Commerce stores.
(CRAFT CMS CLIENTS)
Resorts World Birmingham | Lincat | Genting Hotel | Seasonal Studios
SIGNS
YOU’VE

OUTGROWN IT.
WordPress gets you started. Then the plugins pile up, the editors get stuck and every change needs a developer.
(WHAT WE SOLVE)
Every change needs a developer.
Your team should be able to publish, update and restructure content without raising a ticket.
Plugins are running the show.
Updates, conflicts and security patches eat the time and budget that should go into the site itself.
Several sites, nowhere to run them.
Brands, regions or languages spread across separate installs, each drifting further apart.
Your systems don’t talk to your site.
CRM, booking and data tools sit outside the website, so your team copies information across by hand.
(CRAFT CMS DEVELOPMENT SERVICES)
Designed first. Built to be run.
Our Craft CMS developers cover the whole life of a site: the first build, the move from your old CMS, and the support that keeps it fast and secure. Craft has no themes or templates, so nothing is off the shelf. We design the UX and UI around your audience, then the content model around your team.
(01)
Focused sites
(02)
Flexible platforms
(03)
Multi-site and complex
(04)
WordPress to Craft CMS migration
We move your content, URLs and SEO across from WordPress or another CMS, with redirects mapped so you keep the rankings you have.
(05)
Headless Craft CMS
Craft as the content layer behind a React or Next.js front end, as we built for Resorts World Birmingham.
(06)
Craft Commerce
Ecommerce built inside Craft, for brands whose products and content need to live in one place, or Craft alongside Shopify.
(07)
Craft CMS support and maintenance
Updates, security patches, monitoring and a team on hand when something needs changing.
(08)
Craft 5 upgrades
Moving older Craft 3 and 4 sites onto Craft 5, with plugins checked and replaced where needed.
(WHY COMMON)



Built for teams with a lot to say. Professional services firms, hospitality and leisure brands, agencies, NGOs and B2B organisations: content-heavy sites, run by teams that need real control over them.
(WE WORK WITH)
Professional services
Hospitality & leisure
Agencies & NGOs
B2B organisations
(WHERE CRAFT FITS)
Multi-site & language
Lead-gen & bookings
Bespoke integrations
WordPress rebuilds
(HOW IT WORKS)
How a Craft CMS project works
Every project starts with a CMS review, and the same team carries it through to launch and support.
(01)
CMS review
A 45-minute look at your current site and how your team runs it, with an honest view on whether Craft is right.
(02)
Plan and design
Content model, sitemap, UX and UI, all agreed before any build starts.
(03)
Build and migrate
Development, content migration and redirect mapping, so nothing important gets lost.
(04)
Launch and support
Go-live, training for your editors, then ongoing support and improvement.
(THE CMS REVIEW)

Book a 45-minute CMS review. Show us your current site and how your team runs it. A senior strategist and a senior developer will tell you honestly whether Craft is the right move.
You’ll leave with a short written summary. No obligation, and no pitch deck.
Book your CMS review
(CRAFT CMS FAQS)
What does a Craft CMS agency do?
A Craft CMS agency designs, builds and supports websites on Craft CMS. At COMMON that covers the content model, design, development, migration from your old CMS and ongoing support, all in one team.
Is Craft CMS better than WordPress for us?
If your team edits a lot of content, runs several sites or languages, or relies on integrations, usually yes. For a simple brochure site, WordPress may be enough. The CMS review will tell you which.
Do you design the site as well as build it?
Yes. UX, UI and brand expression are done in-house by the same team that builds it. Craft gives us complete design freedom: no themes and no page-builder limits, so the site is shaped around your brand and your audience.
Can you move our WordPress content to Craft?
Yes. We plan the content model first, then migrate your pages, media and data across, so nothing important gets lost.
Can our team edit the site without a developer?
That’s the point. We design the editing experience around how your team works, then train them on it.
Do you look after the site after launch?
Yes. We offer ongoing support and improvement retainers, covering Craft updates, security and new features.
What is Craft CMS used for?
Content-rich marketing sites, multi-site and multi-language platforms, headless builds feeding apps or other front ends, and ecommerce through Craft Commerce.
Which companies use Craft CMS?
Craft runs sites for brands of every size. Our Craft builds include Resorts World Birmingham, Lincat, Pure Morzine, April’s Kitchen and Browsholme.
Who makes Craft CMS?
Craft CMS is made by Pixel & Tonic, a software company in the United States. Agencies like COMMON are vetted through its Craft Partner Network.
